NHN's Bold Move: New Game Releases Amid Profitability Challenges
NHN is making a significant push to revive its gaming business by launching two new titles simultaneously, but the path to profitability remains uncertain. With the collectible RPG ‘Abyssdia’ and the puzzle game ‘Oshi no Ko: Puzzle Star’ both hitting the market, there’s a buzz of excitement. However, the real challenge lies in converting initial interest into sustainable revenue, a feat NHN has struggled with in recent years.
‘Abyssdia’ has already made waves, ranking #1 in popularity on Google Play in Korea, while ‘Puzzle Star’ achieved the same feat on Japan’s Apple App Store on launch day. Despite these promising starts, market analysts are cautious. NHN’s reliance on external IPs and published titles raises concerns about the potential for substantial profits. CEO Jung Woo-jin’s ambitious goal of a 30% revenue increase by 2025 seems daunting, especially given last year’s modest growth in the gaming sector.
As NHN navigates this challenging landscape, the industry will be watching closely to see if these new titles can turn the tide. Will they successfully convert initial traffic into lasting revenue, or will NHN face continued struggles in the competitive gaming market?
Original source: https://it.chosun.com/news/articleViewAmp.html?idxno=2023092158039