The beloved Sanrio character, Hello Kitty, has made her way into the mobile gaming world with the launch of Hello Kitty Merch Match, a free-to-play 3D puzzle game available on both Android and iOS. Released by CyberAgent and Applibot in 144 countries, this game invites players to engage in a delightful matching experience where they can tap on three matching merchandise items featuring their favorite Sanrio characters to clear stages. With over 1,000 unique character items to collect, fans of all ages can immerse themselves in this vibrant universe.