SEGA is gearing up for a spectacular celebration as Puyo Puyo marks its 35th anniversary in 2026, joining Sonic the Hedgehog in a year of nostalgia and excitement. The company has unveiled the “Dairensa!” project, a nod to a beloved song from the franchise, along with a series of initiatives that promise to engage fans worldwide. Among the highlights is a special live stream scheduled for February 1, 2026, featuring voice actors, live demos, and updates on the mobile game Puyo Puyo!

Sega has reignited the classic rivalry with Nintendo through its latest ad for Sonic Racing: CrossWorlds, cleverly referencing the iconic ‘blast processing’ campaign from the ’90s. This new ad not only showcases the speed and excitement of Sonic Racing but also directly challenges Mario Kart World by emphasizing a more traditional karting experience, contrasting it with Mario Kart’s open-world approach. The ad features a humorous take on the familiar kart racing genre, suggesting that while Mario Kart is a household name, Sonic Racing offers a fresh alternative that embraces classic gameplay elements.