In a surprising twist, Microsoft CEO Satya Nadella has stated that the real competition for Xbox isn’t other gaming platforms, but rather short-form video content like TikTok. This insight underscores a significant shift in how gaming companies view their market landscape, emphasizing the need for innovation beyond traditional gaming experiences. During a recent live stream, Nadella elaborated on Microsoft’s vision for the future of gaming, highlighting the importance of integrating gaming with various platforms, including mobile and cloud.